BMW’s Relentless Pursuit of the Ultimate Driving Machine by CEO, Jerod Guerin
From the assembly line to the repair shop, BMW's holistic approach to excellence sets them apart. In my latest article, I highlight their long-term focus on engineering quality, BMW's Certified Collision Repair Center (CCRC) program, their innovative repair techniques, and the parallels of a "no-compromise" culture that is a natural fit for us at Quality Collision Group.